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All you need to know about User Generated Video, Advocacy Marketing & Digital word-of-mouth.
Where and how to use user-generated videos to talk about your brand
Where and how to use user-generated videos to talk about your brand ?If you’re reading this article, you’re already sold on user-generated videos and their potential for marketing. At least we hope so! Now, you’re looking for use cases and the best ways to leverage...
9 user-generated content types to leverage in your marketing strategy
9 user-generated content types to leverage in your marketing strategyUser-generated content (or UGC) is any content created by web users and shared online, via social media platforms for example. Brand content, on the other hand, is content that is traditionally...
Employee Generated Content : 6 reasons why your teams should be making videos about your brand
Employee Generated Content : 6 reasons why your teams should be making videos about your brandWhat do Leroy Merlin, Petit Bateau and M·A·C Cosmetics have in common? All three of these retailers had the great idea of getting their employees to make videos showcasing...
Data first! Teester joins forces with Contentsquare to measure and optimize the impact of videos on the customer journey 🚀
Data first! Teester joins forces with Contentsquareto measure and optimize the impact of videos on the customer journey 🚀 Tadaaa! 🥳 We’re excited to announce a new partnership with Contentsquare, the leading digital experience optimization platform. The aim of this...
4 instant ROIs from user-generated videos
4 instant ROIs from user-generated videosYou have no doubt that user-generated videos can be a powerful catalyst for sales, but you’re still in two minds about this new marketing approach and the real impact it can have on your sales. So what will it be? Go? No go?...
How players in the travel & tourism industry are leveraging user-generated content to increase their bookings
How players in the travel & tourism industry are leveraging user-generated content to increase their booking Summer 2021 will be critical for the travel and tourism industries. To generate bookings, attract customers and reassure people in these challenging times,...
What is UGC or User-Generated Content?
What is UGC or User-Generated Content?Nearly everyone produces UGC these days ̶ they just might not know what it’s called! Put simply, UGC or user-generated content is what we call any content created by users and featuring a brand. Customer reviews are UGC. A user...
Interview: How VTech is helping parents feel confident about choosing their toys with user-generated videos
VTech is a multinational electronics company. It is one of the world’s biggest manufacturers of educational electronic toys and corded/cordless phone systems. The company innovates by exploring new segments of the toy market on its website with interactive products...
When the M.A.C Cosmetics makeup artists share their tips and tricks on video
When the M.A.C Cosmetics makeup artists share their tips and tricks on videoM·A·C is a top player in the global makeup industry thanks to unrivalled know-how in makeup artistry. 💄 A member of the Estée Lauder group since 1994, M·A·C is sold in over 90 countries and...