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All you need to know about User Generated Video, Advocacy Marketing & Digital word-of-mouth.
Interview: How VTech is helping parents feel confident about choosing their toys with user-generated videos
VTech is a multinational electronics company. It is one of the world’s biggest manufacturers of educational electronic toys and corded/cordless phone systems. The company innovates by exploring new segments of the toy market on its website with interactive products...
When the M.A.C Cosmetics makeup artists share their tips and tricks on video
When the M.A.C Cosmetics makeup artists share their tips and tricks on videoM·A·C is a top player in the global makeup industry thanks to unrivalled know-how in makeup artistry. 💄 A member of the Estée Lauder group since 1994, M·A·C is sold in over 90 countries and...
Video: How Little Big Change is consolidating its purchase funnel with user-generated videos
Little Big Change is a brand under the umbrella of the Ontex Group, a leading manufacturer of baby, adult and feminine hygiene products for some 40 years now. The pure player operates based on an online subscription model and works with us to engage its customers in...
Decathlon Van Rysel is changing gears by getting passionate cyclists to present their road bikes in video
Decathlon Van Rysel is changing gears by getting passionate cyclists to present their road bikes in videos Van Rysel is French sports giant Decathlon’s road bicycle brand. 🏄♂️ 🌊 Convinced that its customers are its best ambassadors, Decathlon is always looking for...
Marionnaud is taking its content strategy to a new level with User-Generated videos
Marionnaud is taking its content strategy to a new level with User-Generated videosMarionnaud is the third largest cosmetics and perfume retailer in Europe.💄💅 The company wanted to create engaging and unique content to showcase their products and set themselves apart...
Mr Bricolage is taking its content strategy to a new level with user-generated videos
Mr Bricolage is taking its content strategy to a new level with user-generated videos Mr. Bricolage is a major French retailer specializing in home, garden and DIY. 🛠 🏡 The retailer wanted to leverage how-to videos made by its community of customers to help novices...
User Generated Content at it’s best : Decathlon’s kitesurfing customers are creating grade-A videos about the brand’s new products
User Generated Content at it’s best : Decathlon’s kitesurfing customers are creating grade-A videos about the brand’s new productsOrao is Decathlon’s kitesurfing brand. 🏄♂️ 🌊 To present its latest product releases, the brand wanted its community of riders to do the...
Find out how Castorama is using awesome videos made directly by its customers
Find out how Castorama is using awesome videos made directly by its customersCastorama, a major retailer specializing in hardware and home improvement, is recognized as a leader in the French DIY landscape. 🛠 🛋 The retail chain wanted videos of its customers talking...
Leroy Merlin employees are making how-to videos to help customers with their DIY projects
Leroy Merlin employees are making how-to videos to help customers with their DIY projectsLeroy Merlin is a major French retailer specializing in home improvement, gardening and DIY. 🏠 🛠 The brand was exploring ways to help beginner DIYers with their renovation and...