How Feelunique increased their conversions by 65% by turning shoppers into video ambassadors


Feelunique is one of Europe’s leading beauty shops. The retailer wanted to boost conversion rates with inspiring video content that Gen-Z and Millenials could relate to.


Feelunique used Up & Cast, to automate video creation by customers with post-purchase triggers. These videos are then automatically broadcast on the corresponding product page.

Video creators


Conversion rate


Social media shares